LinkedIn - how to use for a non profit
Feustel, J. (2021, April 1). Use LinkedIn to Promote Your Service Club and Other Organizations. Boomers’ Social Media Tutor. https://boomerssocialmediatutor.com/use-linkedin-to-promote-your-service-club/
- individual
- draw attention to their clubs and grow membership
- include your membership in your own LinkedIn profile - impact that it has had on you; share benefits of being a member
- club
- use the Featured section to share photos or videos of service club activities.
- include a link to the Club’s website.
- feature posts about a speaker(s) at recent club meetings.
- include list of leadership roles in your service club in the Experience section of the club profile. Doing that gives greater visibility to your organization than if you only included it in the Volunteer Experience section.
- list positions with the service club in your Volunteer Experience section group them into one listing in this section
- Reference some interesting projects that the service club has done in the projects part of the Accomplishments section.
Ibrisevic, I. (2018, November 1). 10 Powerful LinkedIn Tips for Nonprofits—Donorbox. Nonprofit Blog. https://donorbox.org/nonprofit-blog/linkedin-tips-for-nonprofits
10 tips
While Twitter is great for sharing quick updates and starting conversations, Instagram for sharing highly visual content, and Facebook for sharing links and integrated videos, LinkedIn is great for content marketing and networking.
Make it Part of the Big Picture
know your strategy in using LinkedIN
recruitment
fund raising
followers
conversion rates
Add a ‘profile picture’: Aim for your profile picture to be your nonprofit’s logo (60 x 60 pixels). Logo on a white background will look better.
Add a ‘cover photo’: Add an attention-grabbing high-resolution cover photo that will accurately represent the look and the feel of your brand. This could be a photograph of your staff members, your volunteers, your beneficiaries, or more.
Craft a description: Make it concise and well-thought-out – describing your organization’s mission and opportunities to get involved
post regularly, you’re increasing the credibility of your organization
share your awareness campaigns on LinkedIn. By posting regular campaign updates and linking to relevant content, you also increase your chances of receiving donations online
74% increase in engagement by including a video in your company update
84% increase in engagement by including a link in your company update
147% increase in engagement by including an image in your company update
Create LinkedIn-Specific Content
Aim for long-form but not too long-form. 1900 word articles get the most shares, so aim for between 1700 – 2100 words.
Focus on how-to posts and list style posts and steer clear of question posts.
Keep it to 5, 7, or 9 headings.
Titles in the 30-50 character range are ideal, with 40 being the best and the target you should aim for.
Posts with exactly 8 images perform the best.
allows you to post your job openings and find highly qualified employees. Those jobs will get automatically promoted to qualified professionals. You can also search the LinkedIn directory and work on building up your brand.
LinkedIn also offers you to talk to nonprofit specialists and can help you every step of the way
Recruit Volunteers and Board Members
help recruit students and graduates looking for volunteering opportunities to boost their resumes
professionals are also looking to volunteer in their spare time and donate their time or skills to a good cause.
recruit Board members.
post the opportunity or search for the right individuals through Advanced Search.
skills, past work experience, geography, seniority, and more.
Encourage Everyone to Link to Your Page
Employees can add your organization to their Experience section
volunteers and board members can add your organization to their Volunteer Experience & Causes section.
Encourage your staff members who don’t have a LinkedIn profile up to set one up since that can really further extend your reach. For example, if you post a status update and your employees ‘like’ it, it will also appear in the news feeds of people connected to them.
to start a dialogue with your supporters and friends.
to participate in both local and international groups that relate directly to your nonprofit organization.
Post relevant information in your (or other) groups, ask questions and upload pictures. Invite all of your followers to join you there and get involved in the discussions.
Pro tip: When posting to any group on LinkedIn, create your subject line as a question as often as possible. Of all posts that convert, roughly 33% include a question mark.
use Slideshare to tell your nonprofit’s story.
Be concise and use as much visuals as possible. Your cover page should be compelling and your content solid.
Pro tip: Use SlideShare free analytics reporting to learn more and find what’s working and what isn’t.
Reach Out to Philanthropic or CSR Departments
use for reaching out to philanthropic or CSR departments.
Many companies and organizations have CSR or philanthropy representatives to whom you can reach out to for building partnerships and obtaining funds for your nonprofit.
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